Our Level 3 Business students were given the challenge of creating an internal digital marketing campaign to promote anti-bullying week and increase awareness about the effects of bullying and how to report it. Students created a multitude of content, including; slideshows for the TV screens across the three campuses, Youtube videos, TikTok videos, as well as digital posters.
The students wanted to gain experience in implementing a marketing campaign, from setting the objectives, to following it through with content, and measuring results. To give them further insight into measuring results, we will be showing them how we analyse the social media post promoting this news story!
We are so impressed by the students' shared passion to stop bullying and wanting to spread the message amongst fellow students. Take a look at some of their work: