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Advertising and public relations directors plan, organise, direct and co-ordinate the advertising, public relations and public information activities of an organisation.

Tasks

  • Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives
  • Defines target group and implements strategy through appropriate media planning work
  • Conceives advertising campaign to impart the desired product image in an effective and economical way
  • Reviews and revises campaign strategy in light of sales figures, surveys, etc. and takes appropriate corrective measures if necessary
  • Stays abreast of changes in media, readership or viewing figures and advertising rates
  • Directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.

Entry Requirements

Entry is generally via career progression from related occupations (e.g. Advertising Accounts Manager, Public Relations Officer) and although there are no pre-set entry standards, in practice most advertising and public relations directors hold a degree. Off- and on-the-job training is provided.

What could I earn?

Salaries for this occupation tend to start at £66,000 per annum and can progress up to £76,000 per annum.

Is it in growth or decline?

There are currently 2,205 employed Advertising & Public Relations Directors in the region.

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