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« Back to Level 3 Extended Diploma in Fashion Retail and Communication

Shopkeepers and proprietors in this unit group co-ordinate, direct and undertake the activities in the running of small, independent retail and wholesale establishments.


  • Defines the market position for the business, decides what to sell, forecasts demand and develops the brand image of the business
  • Determines staffing, financial, material and other short- and long-term requirements
  • Oversees staff training, rotas and the allocation of work
  • Provides information about merchandise to staff and customers and ensures customer complaints are appropriately dealt with
  • Ensures that adequate reserves of merchandise are held and orders new stock as required
  • Maintains financial and other shop records and controls security arrangements for the premises
  • Authorises payment for supplies received and decides on vending price and credit terms
  • Examines quality of merchandise and ensures that effective use is made of advertising and display facilities.

Entry Requirements

There are no formal academic entry requirements. A range of management and leadership courses in retail is available, in addition to NVQs/ SVQs in at Levels 2, 3 and 4.

What could I earn?

Salaries for this occupation tend to start at £33,000 per annum and can progress up to £77,000 per annum.

Is it in growth or decline?

There are currently 16,821 employed Shopkeepers & Proprietors – Wholesale & Retail in the region.

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