Advertising accounts managers and creative directors

Description

Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.

Tasks

• Liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media
• Conceives advertising campaign to impart the desired product image in an effective and economical way, including planning which media to use, such as print, television, radio or online advertising
• Reviews and revises campaign in light of sales figures, surveys, etc.
• Stays abreast of changes in media, readership or viewing figures and advertising rates
• Arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation

Educational Requirements

Entry is generally via career progression from related occupations. There are no pre-set entry standards, but in practice most directors hold a degree. Off and on-the-job training is provided.