Advertising and marketing associate professionals

Description

Advertising and marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.

Tasks

• Discusses business methods, products or services and targets customer group with employer or client to identify marketing requirements
• Collates and interprets findings of market research and presents results to clients
• Through market research, discusses possible changes that need to be made in terms of design, price, packaging, promotion etc
• Develops digital marketing strategies, such as the use of social media, to promote products, brands or services and presents options to the client
• Briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications

Educational Requirements

There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society.