Marketing and commercial managers

Description

Marketing and commercial managers manage, plan and oversee the promotion of services, products, companies or brands, find new business, plan specifications and prepare details of the requirements for a project and negotiate contracts.

Tasks

• Liaises with other senior staff to determine the range of goods or services to be sold, contributes to the development of sales strategies and setting of sales targets
• Discusses employer’s or client’s requirements, carries out surveys or other market research and analyses customers’ reactions to product, packaging, price, etc
• Compiles and analyses sales figures, prepares proposals for marketing campaigns and promotional activities
• Produces reports and recommendations concerning marketing and sales strategies for senior management
• Manages a marketing team and directs the implementation of marketing strategies for products and services
• Builds relationships with clients, negotiates new business contracts, plans specifications and prepares details of the requirements for a project

Educational Requirements

There are no pre-set academic entry requirements. A degree or equivalent qualification in a relevant field may be advantageous and significant relevant experience is usually required.