Sales accounts and business development managers

Description

Sales accounts and business development managers plan, organise and undertake market research to meet the requirements of an organisation’s marketing and sales policies.

Tasks

• Liaises with other senior staff to determine the range of goods or services to be sold, contributes to the development of sales strategies and setting of sales targets
• Discusses employer’s or client’s requirements, carries out surveys and analyses customers’ reactions to product, packaging, price, etc.
• Compiles and analyses sales figures, prepares proposals for marketing campaigns and promotional activities and undertakes market research
• Handles customer accounts
• Recruits and trains junior sales staff
• Produces reports and recommendations concerning marketing and sales strategies for senior management
• Keeps up to date with products and competitors

Educational Requirements

Entrants to the professional qualifications of the Chartered Institute of Marketing require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, a degree or equivalent qualification and/or relevant experience. Qualifications in sales and from other relevant professional bodies are available.